AI Insights · Timothy · January 2023
Top 5 Virtual Fitness Programs Apps in Australia Q4 2022
Explore the performance of the top 5 virtual fitness programs in Australia during Q4 2022, with data on downloads, revenue, and active users.
The fourth quarter of 2022 witnessed notable activity in the virtual fitness app sector in Australia. Below, we delve into the performance of the top 5 virtual fitness programs, using data from Sensor Tower.
Fitbit: Health & Fitness saw a significant increase in weekly revenue, peaking at approximately $71.6K in the final week of December. Weekly downloads surged dramatically mid-December, reaching 43.7K in the week of December 19, while weekly active users increased from 190.3K to 211.7K by the end of the quarter.
Garmin Connect™ maintained a consistent download rate through most of the quarter, with a notable spike to 25.5K in the week of December 19. The app also saw a steady rise in active users, culminating in 1.04M by the end of December.
PhysiApp experienced a peak in weekly downloads at the start of October, reaching 7.6K. However, downloads declined to 2.6K by the end of December. The app's active user base saw a downward trend, dropping from 36.9K to 31.1K over the quarter.
Strava: Run, Bike, Hike showed a steady increase in weekly revenue, peaking at $84K in the final week of December. Weekly downloads were relatively stable, with a slight increase to 8.3K in the last week of the year. The app's active users rose from 246.5K to 276.9K by the end of the quarter.
JustFit: Lazy Workout & Fit saw its weekly revenue rise steadily, peaking at $17.4K in mid-December. Downloads peaked at 10.3K in early November, while active users were recorded at 2.4K by the end of December.
These insights were derived from Sensor Tower data. For more in-depth analysis and trends, visit Sensor Tower.
